REACH
I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R = [...]
Capillarity
Last night I was at a local mixer when a young man, Chris Contreras (@AustinVisMedia), came up to me and told me how much he enjoyed reading my blog. Thank you Chris, you have no idea how energizing it is to hear that what we do/write makes a difference; that someone is actually listening. I [...]
Read-ationships
I was having coffee this morning with my friend and colleague when she asked me a perplexing question. “Would you suggest I get a blog or a twitter handle.” My response was, “What are your intentions?” Let’s face it; how you plan to blog is as important as what you blog. Why are they going [...]


