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Tag Archive - media

REACH

23 May 2012 by Joey McGirr in #WhyGuy, 1 Comment

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R = [...]

Tags: audience, content, Engage, How, media, networking, Networks, R.E.A.C.H., reach, reason, social

Philosophy

16 October 2010 by Joey McGirr in #WhyGuy, No Comments

Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article, Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in [...]

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Why the Why Guy?

3 October 2010 by Joey McGirr in Just Writing, No Comments

Here’s a little story about me. In my youth I was your typical “Nice Guy.” And as the saying goes, “nice guys finish last.” Regardless of what you believe about the above statement, nice guys tend to be a little more trusting (even when they know better) and the inevitable always happens; they finish last. [...]